merigil - Meri Gil

Hi! I'm Meritxell Gil

Product Marketing & UX/UI / SMB Systems

Contact me

I have been working in graphic design for over 13 years and in the software sector for more than 5 years. Over time, I have developed a versatile profile, with experience in marketing, communication, design, and product development, mainly focused on document management solutions. This has given me a comprehensive view of the digital world: from graphic design to user experience, including communication and project management. While designing forms, buttons, and interfaces, I discovered that what truly excites me is UX/UI and product management.

In addition to my background in digital design, I’m an illustrator and comic artist, and I have taken part in several animation projects. This artistic side allows me to explore new ways of storytelling and to connect emotionally with people through images.

I come from a humanities background —Art History and Cultural Heritage Management— and I apply that cross-disciplinary perspective to connect creativity, structure, and technology in every project. Outside of work, I’m interested in digital culture, the social impact of design, and projects that blend art and technology.

— Based in Catalonia

Marketing | UI/UX Design
Doceo Software / Girona (Hybrid)
2020 – Present

At Doceo Software, I built the marketing department from scratch: I created the full marketing plan, refreshed the corporate image after more than ten years, and supported the expansion of our software solutions through design. Since 2020, I’ve contributed to a 40% revenue growth and collaborated on compliance and accessibility (GDPR, ISO 27001, ENS, and WCAG 2.1). What I do day to day:

Plan and execute multichannel marketing strategies: SEO, SEM, email marketing, trade shows, social media, and content.
Coordinate external campaigns with specialized agencies.
Oversee graphic design and visual communication: website, presentations, videos, and catalogs.
Write functional, technical, and commercial content tailored to different audiences.
Continuously optimize the website for SEO and lead generation.
Support certifications and regulatory compliance: data protection, information security, ENS, and software industry standards.

Key results:

Sustained increase of qualified leads from organic channels and targeted campaigns.
Improved user experience and alignment between design, brand, and legal requirements.
Active participation in audits and key certifications (ISO, ENS, data protection).

FREELANCE GRAPHIC DESIGNER
2009 – 2020

Creation of graphic and digital content, and design of materials for cultural and educational projects. I have been working on my own projects of all kinds for years. I carry them out intermittently, during periods when I have less work, am unemployed, or when they are things I am passionate about.

Bòlit Contemporary Art Center Girona
Social Organization / Girona (On-site)
2017 – 2018

Starting in April, I joined the mediation team of Bòlit’s socio-educational project, where I worked on tasks related to education, inclusion, and cultural communication. My main responsibilities included:

Joined Bòlit’s socio-educational project as part of a two-person Artistic Mediation team for contemporary art exhibitions.
Coordinated visits and workshops for general, children, and educational audiences, including inclusive activities for people of all abilities.
Supported activities for individuals with functional diversity, mental disorders, and socially excluded groups.
Participated in community projects and neighborhood art initiatives.
Managed graphic design, visual communication, website, and social media during a five-month maternity leave replacement.
It was one of the most rewarding jobs I remember.

Support and Organization Technician
Girona (On-site)
2014 – 2017

I was part of the technical team of a political organization, supporting the organization and promotion of institutional, political, and cultural events across the region. Main responsibilities:

Part of the technical team for three consecutive campaigns, including a European election.
Coordinated logistics and supported organization of political and public events (elections, campaign events, meetings, thematic conferences).
Managed administrative and accounting tasks: treasury, budgets, invoicing, and database maintenance.
Built relationships with local associations, territorial entities, and community groups.
Wrote and distributed content for announcements, press releases, and digital channels.
Designed graphic materials for posters, brochures, social media, and other media.
Managed and maintained the institutional website in WordPress, ensuring updated and accessible content.
It was an intense period of work, practically 24/7, which I remember with a lot of energy. I can’t say we got much rest, but it was a very fun and exciting stage.

Other projects and experiences

Some time ago, I did an internship in graphic design at Neorg Comunicación Integral and developed HTML interactives for educational books at Cruïlla, including digital and comic illustrations. I have also worked as a waitress, sales assistant, and supervisor in physical and online stores, performing observation, review, and point-of-sale audits, as well as analyzing brochures and websites. Basically, almost all the typical jobs of a student.

Professional Certificate in User Experience and Design with Google
Jun 2025 – Feb 2026

Activities and groups: Development of practical UX/UI projects, interactive prototype design, creation of user flows, user research, usability testing, collaborative work in online environments, soon-to-be professional portfolio.

Program description: Training program provided by Google covering the complete user experience design process, from research and needs analysis to prototyping and user testing. Includes the use of tools such as Figma and Adobe XD, accessibility principles, user-centered design, and agile methodologies applied to digital product development.

Data Protection Law, Personal Data Protection Rights Course
Mar 2025 – May 2025

Completed a course on Data Protection Law and Personal Data Protection Rights, gaining practical knowledge of GDPR compliance and legal frameworks for managing personal data.

Professional Certificate equivalent to a medium-level vocational qualification in Animation, Programming, and Development of Cultural Activities
2018 – 2019

Activities and groups: Internship at the Carles Rahola Library, where I worked on three projects to promote bibliographic heritage, creating materials for the website and designing exhibition proposals: the Lluís Duran collection, the stone record archive, and the promotion of Girona authors from the historical collection.

Web Application Development (DAW)
Institut Obert de Catalunya (IOC)
2017 – 2020

Graphic Design Assistant Technician
Jaume Balmes Technical Institute (Girona)
2012

Business Creation and Management
CP’AC Training Center (Girona)
2012

Master’s Degree in Cultural Heritage Management
University of Girona
2009 – 2010

Specialized training in management, interpretation, and dissemination of cultural heritage, applying research methodologies and communication strategies adapted to different audiences. The master’s final project consisted of a study classifying graphic humor in the magazine Presencia (Girona), analyzing its authors, styles, periods, and relation to the political context. This strengthened skills in content analysis, categorization, and creation of visual narratives, applicable to UX and UI in cultural and digital projects.

Bachelor’s Degree in Art History University of Girona 2000 – 2005

Training in visual analysis, image interpretation, and understanding of cultural and historical contexts. Developed skills in observation, categorization, and visual communication applied to the study of artworks and heritage. Ability to contextualize visual elements according to period, audience, and function—a solid foundation for user-centered design and creating digital experiences with cultural content. So, i’m a very good company at museums.

Ongoing Training

Agile methodologies: Scrum, Lean, Design Thinking
Digital illustration and basic animation
Multimedia
Data protection (GDPR)
Cybersecurity (ISO 27001)
Art, curatorship, and management of social, cultural, and artistic organizations

TECH SKILLS

Prototyping with Figma
Responsive and accessible development (WCAG)
Creation of style guides and visual systems
Project management using Agile / Scrum methodologies
Adobe Photoshop, Illustrator, InDesign, Premiere Pro (ask me—I’m proficient in other programs as well)

Languages

Spanish: Native
Catalan: Native (C1)
English: B2

User-centered analytical thinking
Strong communication skills and ability to work in interdisciplinary teams
Empathy, observation, and active listening
Results-oriented time management
Adaptability and continuous learning

Krei24 Association
Draw / Read Comics
Film Festivals
Allow yourself to get bored, that’s when the good ideas come

Projects

I’m preparing more case studies that can be viewed freely. A large part of my work is confidential, for large and medium-sized companies, and cannot be shown under any circumstances. Please get in touch with me for more information.